If you want to know what prompted Seth Goldman and Barry Nalebuff to cofound Honest Tea, here's the simple answer they give on their website: They were thirsty. Goldman had taken Nalebuff's class at the Yale School of Management, and they were both tired of the super sweet iced teas available in stores. So in the late 1990s, they started their own company based on the hunch that other people out there felt the same way.
Most kids leave Santa cookies. My brother and I would try to bribe him with an extra treat: a couple leftover pierogi from our Christmas Eve dinner.
Instead of sugar plums, pierogi danced in my head. And while I never admitted it in my letter to Santa, I was an accomplished pierogi thief. While they were kept warm on the stove ahead of our guests' arrival, I could lift the cover to the pan that cradled them without making a sound, liberating one to scarf down before my Polish mother walked back into the kitchen. My lips gleamed with a mix of butter and Bonnie Bell lip gloss.