South Florida-based Spirit Airlines is known for being cheap. It boasts "ultralow" base fares and then charges for items such as carry-on luggage or printing out your boarding pass at the airport.
That thrift carries over to Spirit's advertising. Even compared with other low-cost airlines, Spirit spends almost nothing on ads. And yet the company makes a surprising splash with its campaigns. A visit to Spirit headquarters reveals the secrets of its marketing.
Originally published on Tue September 10, 2013 2:44 pm
The revered Japanese animator Hayao Miyazaki, 72, announced this weekend at the Venice Film Festival that he's retiring from making full-length feature films. (He previously went into "semi-retirement" after directing Princess Mononoke in 1997.)
Originally published on Tue September 3, 2013 6:14 pm
President Obama cleared one of the most important hurdles Tuesday in his effort to win support in Congress for taking action against Syria: Both of the top Republican House leaders — Speaker John Boehner of Ohio and Majority Leader Eric Cantor of Virginia — said they would support such a resolution.
Beginning next year, the Boy Scouts of America will allow openly gay youth to join as members. But the policy change doesn't go far enough for Democratic lawmakers in California. They're on the verge of passing a bill that would strip tax breaks for the Boy Scouts and any other group that discriminates against gay, lesbian or transgender members.