In the old days, when a book came out it just had to compete with other books. But these days a book has to compete not only with other books, but also with blog posts and tweets and tumblrs and everything else in written form. There's only so much that readers feel like reading, and as a result, every year many good books get lost under a tide of prose.
Good morning. I'm Renee Montagne. The winner of the Tour de France gets a yellow jersey but let's focus now on the lanterne rouge. That's the term for the guy who finishes last. It translates to red lantern, like that found on the caboose of a train. Yesterday, 36-year-old Canadian Svein Tuft took the honor with his 169th place finish. It turns out that the lanterne rouge is hotly contested. Just finishing brings glory and lucrative appearances. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.