Why does anyone buy Bayer aspirin — or Tylenol, or Advil — when, almost always, there's a bottle of cheaper generic pills, with the same active ingredient, sitting right next to the brand-name pills?
Matthew Gentzkow, an economist at the University of Chicago's Booth school, recently tried to answer this question. Along with a few colleagues, Gentzkow set out to test a hypothesis: Maybe people buy the brand-name pills because they just don't know that the generic version is basically the same thing.
World-class snowboarder Kevin Pearce suffered a severe brain injury in a brutal 2009 crash captured by cameras he and his teammates were wearing. His road to recovery — and to a new sense of self — is the central narrative thread of the documentary <em>The Crash Reel.</em>
Credit HBO Pictures
High-energy footage evokes the thrills viewers crave from watching extreme sports — and suggests the audience's complicity in the crashes and injuries that are the inevitable cost.
"You need to be prepared for the Kevin who comes back not to be the same Kevin."
That's what a doctor told the parents of snowboarder Kevin Pearce following the brain injury he suffered in late 2009, while training for the Vancouver Olympics.
Those words, simple but painful for a parent to hear, are essentially what Lucy Walker's moving documentary, The Crash Reel, is about: the way traumatic brain injuries — wounds that, after recovery, can seemingly be invisible — leave their victims no choice but to be different people.
Artisanal food fever is raging, and the latest sign is the rise in sales of old-fashioned butter churns.
Purveyor Glenda Lehman Ervin of Lehman's sells old-timey kitchen gadgets online and at her family's store in Kidron, Ohio. She says the clientele is quite diverse. "There are lots of people interested," she says.
It's not just homesteaders, hipsters and do-it-yourself-minded foodies getting in on the hands-on pursuit.
Some of the greatest summer food experiences take you outside. Whether it's shucking corn and barbecuing or spitting watermelon seeds, an outdoor setting can add a whole new dimension to food.
Bill Smith, chef at Crook's Corner in Chapel Hill, N.C., says some of his favorite summer food memories took place at picnic tables over messy bowls of his grandmother's crab stew. He shared a recipe for All Things Considered's Found Recipes series.
If you've ever visited the Statue of Liberty, she's no doubt loomed large above you, but gaze at the statue's pedestal and you'll find Emma Lazarus' poem "The New Colossus." Give me your tired, your poor, your huddled masses yearning to breathe free, the wretched refuse of your teeming shore. Send these, the homeless, tempest tossed to me. I lift my lamp beside the golden door.