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4:28 am
Tue August 13, 2013

Why Modern Latinas Are A Challenge To Marketers

Originally published on Thu August 15, 2013 6:59 am

Transcript

DAVID GREENE, HOST:

Hispanic American are an increasingly important consumer demographic to woo. That's according to a new study from the market research firm Nielsen. The report says that most of today's Latinas are the primary decision makers when it comes to household spending.

But marketing to them is a real challenge, as NPR's Shereen Marisol Meraji reports.

SHEREEN MARISOL MERAJI, BYLINE: Welcome to the home of the contemporary Latina consumer.

PAMELA MARIA WRIGHT: Hi.

MERAJI: Hi. How are you?

Good. How are you?

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Law
4:17 am
Tue August 13, 2013

Holder Unveils New Approach To Criminal Justice

Originally published on Thu August 15, 2013 6:59 am

Transcript

DAVID GREENE, HOST:

And the Obama administration is trying to reduce prison time for some people convicted of less serious crimes. Attorney General Eric Holder outlined a new approach to criminal justice yesterday in a speech to the American Bar Association in San Francisco. He's targeting what he says is expensive and racially biased overcrowding in American prisons.

(SOUNDBITE OF SPEECH)

ATTORNEY GENERAL ERIC HOLDER: Too many Americans go to too many prisons, for far too long, and for no truly good law enforcement reason.

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Shots - Health News
3:07 am
Tue August 13, 2013

Obamacare: People With Disabilities Face Complex Choices

Speech-language pathologists Jill Tullman (left) and Mendi Carroll (right) work with Bryce Vernon at Talking with Technology Camp in Empire, Colo., on July 25.
Kristen Kidd KCFR News

Originally published on Thu August 15, 2013 6:59 am

The Affordable Care Act has set new standards — called essential health benefits — outlining what health insurance companies must now cover. But there's a catch: Insurance firms can still pick and choose, to some degree, which specific therapies they'll cover within some categories of benefit.

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All Tech Considered
2:03 am
Tue August 13, 2013

A Closer Look At Elon Musk's Much-Hyped Hyperloop

A rendering of a Hyperloop pod.
Courtesy of Elon Musk

Originally published on Thu August 15, 2013 6:59 am

You can thank brainy billionaire Elon Musk's Hyperloop proposal for bringing electro-magnetic-powered transportation and the linear induction motor back into the public consciousness.

The Hyperloop is a system for really-really rapid transit. If built, Musk claims it can carry people about 800 miles per hour, which could get you from Los Angeles to San Francisco in about 30 minutes.

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The Salt
2:02 am
Tue August 13, 2013

Colorado Vault Is Fort Knox For The World's Seeds

Dave Dierig, research leader at the National Center for Genetic Resources Preservation, stands among the ceiling-high shelves that hold the 600,000 seed packets in this cold storage vault.
Grace Hood KUNC

Originally published on Thu August 15, 2013 6:59 am

When unapproved genetically modified wheat was found growing in Oregon earlier this year, it didn't take long for accusations to start flying. A flurry of initial finger-pointing cast potential blame on a federal seed vault in Fort Collins, Colo., which housed the same strain of wheat, developed by Monsanto Corp., for about seven years up until late 2011.

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