Mara Liasson

Mara Liasson is the national political correspondent for NPR. Her reports can be heard regularly on NPR's award-winning newsmagazines All Things Considered and Morning Edition. Liasson provides extensive coverage of politics and policy from Washington, DC — focusing on the White House and Congress — and also reports on political trends beyond the Beltway.

Each election year, Liasson provides key coverage of the candidates and issues in both presidential and congressional races. During her tenure she has covered six presidential elections — in 1992, 1996, 2000, 2004, 2008, and 2012. Prior to her current assignment, Liasson was NPR's White House correspondent for all eight years of the Clinton administration. She has won the White House Correspondents Association's Merriman Smith Award for daily news coverage in 1994, 1995, and again in 1997. From 1989-1992 Liasson was NPR's congressional correspondent.

Liasson joined NPR in 1985 as a general assignment reporter and newscaster. From September 1988 to June 1989 she took a leave of absence from NPR to attend Columbia University in New York as a recipient of a Knight-Bagehot Fellowship in Economics and Business Journalism.

Prior to joining NPR, Liasson was a freelance radio and television reporter in San Francisco. She was also managing editor and anchor of California Edition, a California Public Radio nightly news program, and a print journalist for The Vineyard Gazette in Martha's Vineyard, Mass.

Liasson is a graduate of Brown University where she earned a bachelor's degree in American history.

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It's All Politics
10:18 am
Tue May 13, 2014

Coming Soon To Your TV: Campaign Ads Targeted At You

Addressable TV advertising technologies, which allow advertisers to selectively target audiences and serve different ads within them, are poised to play a bigger role in political campaigns.
Matt Rourke AP

Originally published on Tue May 13, 2014 1:53 pm

NPR's Mara Liasson interviewed top Democratic ad man Jim Margolis recently as part of her research for a story about political advertising aimed at women.

Much of the interview didn't make the final radio piece, but the picture he painted of the not-too-distant political future was fascinating — and a little unsettling.

Here are some excerpts from that interview:

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She Votes
12:31 pm
Sat May 10, 2014

Easy On The Ears: GOP Ads Adapt To Reach Women Voters

Dr. Monica Wehby, pediatric neurosurgeon, is among the Republican candidates turning up the emotions in campaign ads.
Dave Killen The Oregonian/Landov

Originally published on Tue May 13, 2014 9:02 am

It's only April, but it looks and sounds like October. More than $80 million has been spent on political advertising in only about a dozen Senate battleground states.

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She Votes
4:00 am
Mon May 5, 2014

All The Single Ladies: 5 Takeaways About Unmarried Female Voters

Democrats have an urgent problem this year: how to get their most reliable female supporters to become more reliable voters.
iStockphoto

Originally published on Mon May 5, 2014 3:11 pm

In a midterm election that's expected to hinge on the demographic composition of the electorate, single women could be the key to Democratic chances to hold on to the Senate in November.

While Republicans have a longstanding problem with female voters, this year it's Democrats who have the more urgent problem: how to get their most reliable female supporters to become more reliable voters.

Here are five things to know about single female voters.

They're Not Up For Grabs

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Politics
2:28 am
Tue April 22, 2014

'Ready For Hillary': Clinton's Campaign-In-Waiting

Former Secretary of State Hillary Clinton delivers a keynote address in San Francisco.
Ben Margot AP

Originally published on Tue April 22, 2014 2:09 pm

In a high-rise office in Rosslyn, Va., Adam Parkhomenko is selling campaign paraphernalia for a campaign that may or may not happen.

"Bumper stickers, magnets, and then we have everything from T-shirts, we have baby onesies that we're almost out of now," says Parkhomenko.

Parkhomenko runs a group called Ready for Hillary. It's more than a Clinton fan club: It's a superPAC, a list-building superPAC.

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Politics
2:38 am
Thu April 3, 2014

NPR Poll: Obamacare More Popular Than President

President Obama, with Vice President Biden, speaks about the Affordable Care Act on Tuesday in the Rose Garden.
Manuel Balce Ceneta AP

Originally published on Thu April 3, 2014 12:04 pm

A new bipartisan NPR poll shows approval numbers rising for Obamacare — which is now slightly more popular than its namesake.

Our survey of likely voters, conducted for Morning Edition by Democrat Stan Greenberg of Democracy Corps and Republican Whit Ayres of Resurgent Republic, shows the president's health care law is still unpopular, but it might not be as heavy a millstone for Democrats as expected.

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