Now, Now: Indie Pop's New 'Threads'
Minnesotans Cacie Dalager and Bradley Hale used to make music under the name Now, Now Every Children. In the years since the duo's 2009 full-length debut (titled Cars), Dalager and Hale shortened the name, added a guitarist and pushed on in a different direction.
Now, Now's sound changed quite a bit after the release of Cars, and there was a feeling of general exhaustion in the mix that needed to be remedied. Jess Abbott — who moved to the Twin Cities from Maine just to play in the band — entered the picture, and soon the group went on a self-imposed hiatus to assess its future.
That future is, well... now. The trio released its new album, Threads, on March 6 via Trans Records, owned by Chris Walla of Death Cab for Cutie. It'll surely be one of Minnesota's biggest records in 2012 — it's a serious showcase of talent, the result of taking some time to get things right.
Video and photography: Nate Ryan; audio: Michael DeMark.